Advertisement is involved in social production of consumers!

There are different kinds of advertisements. Some convey truth. Some are shown to arouse curiosity of consumers to buy those things. Some advertisements make use of appeals. There are a few advertisements which don’t make use of appeals but they are found direct in approach. For example classified advertising for jobs, estate property or land, employment applications! Ultimately what is shown by different advertisements has a few glimpses of society, specific culture, life-style of people and their characteristics. Advertisements are intended to show latest trends of clothing, cosmetic or domestic things that are being taken into consideration by a large group of people. Say for example advertisements of Oriflame, soaps, shampoos, hair conditioners, creams. Those advertisements are made with so many efforts to attract us towards those products and they make consumers’ mind conditioned! Many a times they provide with statistic survey about how many people have used so and so product and how they have redeemed themselves! They place a picture of society before our eyes and go on manipulating our mind to use the products and if at some extent you don’t use them you feel fear to be excluded  from society because society uses those products and your are one of those living members of society.