Surrogate Advertising, Mobile Advertising and Online Advertising.
Surrogate Advertising
Surrogate Advertising is a kind of advertising which puts a product of specific brand and its message or information aside in any advertisement which seems to display another brand or its product. These advertisements are shown to market such products which are restricted or not supposed to be sold. Alcohol and tobacco advertising has been restricted and specific company markets those products. Cigarette causes lung cancer but cigarette company can make this visible by announcing it. Through these kind of advertisements , people are encouraged to company's brand. In this advertising , intended product is hidden and it is disguised but the only intention is to market the product by displaying other product.
Mobile Advertising: It is a kind of advertising in which advertising is done through mobile phones and other mobile devises. A group of people does this advertising. I really don't know much about mobile Advertising so I'm providing you a link I have gone through.
Online Advertising: Online Advertising is also known as internet advertising. Nowadays, People have been fond of putting order on internet about the things which they want to buy and within a few days home delivery is also provided. It includes several other activities on internet like email marketing, search marketing, social marketing and display marketing also. On internet many display advertisement can be found about mobiles, computers, cosmetic or domestic things, latest trend of clothing, and many other things that are necessary for people to have. People need not go anywhere but those things are provided through internet services.
The role of publisher and advertiser becomes important.
Publisher makes online content of product and advertiser displays advertisements.
This is an advertisement about jabong.com.(online shoping). It has been made by my friend Kanchi.
Comments
Post a Comment